In 1994, Catriona Jeffries initiated an ambitious exhibition program in a gallery located in the Granville Street area of Vancouver, which focused on the city’s post conceptual art practices and the critical relationships between these practices and particular international artists. In 2006, the gallery moved to a 6500 square foot exhibition space at 274 East 1st Avenue. Catriona Jeffries has played an important historical role in establishing the lineages of younger artistic practices emerging from Vancouver and in securing the vital dialogue among the gallery’s artists with international museums and private collections. Through its recognized exhibition program, curatorial collaborations, off-site projects and writing projects published under CJ Press, the gallery contributes to an international discussion and currency of contemporary art. Catriona Jeffries gallery has established a strong reputation amongst the international curatorial, critical and collecting community as being one of Canada's pre-eminent sites of contemporary art.